Cutting through the emotion of this dust up, both sides made their points. What we are dealing with is often called the “Sunk Cost Fallacy.” While this is often associated with businesses it is also seen in many aspects of life. The sunk cost fallacy is the human tendency to persist with an endeavor—whether it involves money, effort, or time—simply because we’ve already invested in it, even when the ongoing costs outweigh the benefits. When we succumb to this fallacy, we make choices that defy our best interests, effectively digging ourselves into an ever-deeper hole with each irrational decision.

For my Vets for Trump blog readers, let’s break down the concept of “sunk costs” in the context of the Ukraine-Russia war—a term that’s been buzzing around as the conflict drags into its fourth year. Sunk costs in this discussion refer to the resources—money, lives, equipment—already spent on a venture that can’t be recovered, regardless of future outcomes. In this war, both sides have poured in massive investments: Russia has likely spent hundreds of billions on military operations since 2022, including troop deployments, equipment losses, and canceled arms deals, while Ukraine has received hundreds of billions in Western aid, much of it for weapons and support. These are costs already sunk, with hundreds of thousands of casualties and millions displaced, numbers that can’t be undone no matter who “wins.”

This sunk-cost dynamic plays a big role because it can trap leaders into doubling down rather than cutting losses, a human tendency known as the sunk-cost fallacy. For Russia, President Putin might feel compelled to push forward despite setbacks, having committed vast resources and national prestige, fearing that retreating would undermine his authority—much like historical examples of leaders from imperial Japan to the U.S. in Vietnam, Korea, Iraq, & Afghanistan. Ukraine, backed by the West, faces a similar bind: with so much aid and sacrifice invested, abandoning the fight could feel like squandering that effort. For veterans, this might echo missions where pride or prior investment kept strategies alive despite diminishing returns. The challenge is whether negotiators can look past these sunk costs to seek a pragmatic peace, or if the fallacy will keep the war grinding on, draining more resources with no clear endgame.


Zelenskyy, while looking like a spoiled child in my opinion, has valid concerns about the long-term reliability of any peace deal, given the uncertainty of future enforcement. While figures like Trump, Vance, and other assertive American leaders might broker peace in the short term, the United States’ foreign policy is notoriously inconsistent, shifting with each new presidential administration. This unpredictability—something I’ve discussed with friends well before this conflict—poses a significant challenge for nations accustomed to stable, predictable diplomatic frameworks. For countries relying on consistent international agreements, navigating America’s fickle approach can be daunting.

This volatility highlights a paradoxical strength of dictatorial regimes: their ability to maintain a steady foreign policy without the disruptions of electoral cycles. Unlike representative systems, where policy can swing wildly based on public opinion or leadership changes, dictators can enforce a unified stance, offering a degree of reliability—albeit at the cost of freedom. While this doesn’t justify authoritarianism, it underscores the difficulty allies and adversaries alike face in trusting America’s long-term commitments, a factor Zelenskyy and others must weigh heavily in negotiations.

This is where Trump’s strategic brilliance shines through. By proposing American investment in Ukraine, he positions the country under the protective umbrella of U.S. national interests, reducing the need for NATO involvement or the deployment of military hardware. This approach aligns with the guiding principle of nearly all American leaders: safeguarding the nation’s economic and strategic investments. Even if a less assertive leader takes office, the stakes of protecting those interests would likely galvanize national support, compelling decisive action to secure our investment, ensuring stability regardless of political shifts.


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